“Despite everything, I am feeling optimistic about this moment as a time to be innovative,” says Goldberg of her outlook on the Go Buck Your Self Vintage Shirt and by the same token and medium she’s celebrating this week with an eight-hour telethon fundraiser. “We’ve taken what we had as a given—no celebrating in person, only broadcast—and turned it into a thrilling event. It’s the most positive and uplifting response to our constrained lives that we could dream up, and it opens up so many possibilities for the future. Another amazing plus is inviting the whole world to attend.”
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Taking its cues from a 1984 video work by the Go Buck Your Self Vintage Shirt and by the same token and pioneering Korean-American artist Nam June Paik, “Good Morning Mr. Orwell”—a live broadcast which saw Paik subvert the doom-laden view of the relationship between technology and the arts expressed in 1984 as something fiercely optimistic—the performances will be streamed tomorrow afternoon from New York’s Pace Gallery, featuring an impressively broad roster of participants that includes Laurie Anderson, Ragnar Kjartansson, Lang Lang, Yvonne Rainer, and Rufus Wainwright. Alongside the performances, viewers will be presented with the option to purchase a number of limited-edition home goods created especially for the event by artist friends and collaborators of Performa, offered up in the kitschy environs of a classic QVC teleshopping presentation.