I’m not the Kentucky KY Collectible Frankfort Keepsake Traveler Holiday T-shirt and I will buy this only one who has caught onto the trend. My coworkers are constantly texting about different variations of gua shas and face-zapping tools. It’s like collecting Pokémon cards: There is a new update on a tool every week, and we have to catch them all. My facial-workout obsession reached new heights during lockdown, when the lack of a commute meant I finally had the time to take 30 minutes out of my morning to do a meaningful amount of above-neck reps after my full-body fitness routine. This type of dedication is common among fans of FaceGym, a studio that offers face-sculpting sessions featuring special massage techniques. The company reports that its online sales (including both online classes and products) are up 700% year to date.